Running a personal training business is very demanding. It is like a one-man show as you are in charge of everything – right from working with your clients, to handling the financial transactions, as well as marketing your business and having an awesome website design to bring on more clients. It can not only get tiring but also pinch your pocket as you have to plan carefully about every expense. So, if you are on a tight budget, then it will compromise on your fitness marketing strategy.
Alternatively, once you have invested in your website design you must also think of a few low cost fitness marketing ideas so that you are able to promote your business without spending much, then here are few tips.
Send press releases
Remember, since you are the start of your company, you have to constantly promote yourself. Write press releases and send it across the local and community newspapers. A press release is an effective way to reach out a lot of people in one go.
The icing on top would be if you are working with a local celebrity or an eminent personality. All you have to do is ask the celebrity or eminent personality to endorse your work in the press release. When a famous person recognises your work, then you are an instant hit and your demand increases around your area.
Flyer campaigns every month
It is so easy for people to forget your existence if you do not actively keep reminding them of your personal training business. As part of the fitness marketing strategy, flyer campaigns work really well. Write your content clearly and make sure your address is mentioned in bold. In addition, go for colours that are attractive. Yellow and black is a great combination and works every time to grab future customer’s attention.
Get involved with your community
If your community is organising a marathon, then you can always volunteer and organise a booth. Since you are a personal trainer by profession, you can conduct workshops on what needs to be done to sustain your energy during a marathon. Keep the workshops free so that there are more and more members who can attend it. In the end, it is a win-win situation, as you are getting a strong exposure. In addition, when your suggested tips for the marathon work, you will earn more clients as they would start believing in your potential as a personal trainer.
Remember, there is nothing like spreading the message through social media. Create a page with your business name on Facebook and create a handle with the same on twitter. You can give out daily health tips, post videos of your workouts, post videos of your client’s testimonials. It will generate interest and create a buzz about your business on social media. Reach out to as many people asking them to like your page or follow you.
Keep your business card all the time
Business cards are your instant promotion cards. If you get introduced to anybody, just hand over your card and talk a little bit about your personal training business. In this way, you will attract a lot of young enthusiasts who want to focus on their health and fitness.